368
A redesign of the infamous Northface logo.
368 Logo Design Process
what is 368?
368 is a new media studio and creator community co-founded by Casey Neistat. Designed to accelerate creator culture and grow opportunities rooted in a highly engaged audience, 368 aims to unlock the full potential of next-gen content creators.
Brainstorm
Brief exploration of options and typefaces.
Sketches
Still the beginning stage, we move on to pencil on paper. This stage allows for any ideas to quickly get on paper without the distraction of perfection. This phase involves heavy drafts.
Digital
After the sketch phase, we move on to the digital phase. Finalizing on a concept of meshing all numerals as one icon. All refinements happen here.
Design choice
During the digital phase, more ideas may surface. Though they all may seem interesting, none fit the concept as strong as the unison 368. This part is noted because it is important to stay focused on the main goal and not get distracted by ideas that simply look good.
