Northface
A redesign of the infamous Northface logo.
The Northface Logo Redesign
Critique
-Leading is too close for comfort, font is overused, feels like the logo is crammed together.
SOLUTION
-Open tracking, Freight Sans Pro typeface, design element more geometric for balance. The design element of half dome is more complete in comparison with typography while still referencing the half dome concept. Typography thicker and better scalability. Easier to read from a distance in settings such as mountains, forests, etc.
Process
References to the Half Dome to variations of simplifying the icon.
Typeface Exploration
Lists of typefaces I explored.
Logo Variations
A deep dive into the uses of the Half Dome concept, playing around with variations to further explore different advantages.
Color palette
A combination of cool and warm colors.
